Ragan Hosts Future Of Communications Conference

The Future of Communications Conference, hosted by Ragan, is scheduled to take place in Austin, Texas, from November 11-13. According to PR Daily, J.B. Sauceda, a producer and entrepreneur, will be one of the hosts at the conference. Sauceda has experience in communications and storytelling, having worked in various fields, including editorial and commercial photography, logistics, and retail.

Sauceda's background is diverse, with 23 years of experience in Austin, and a range of entrepreneurial ventures, including taking over the longstanding show 'Texas Country Reporter'. He believes that the value of a great editor is becoming increasingly clear, especially with the democratization of writing and production due to AI. However, this has led to a signal-to-noise ratio problem, where the quality of content is compromised.

As the conference approaches, Sauceda shared his thoughts on the future of storytelling, emphasizing the importance of asking the 'why' behind communication. He cited Simon Sinek's idea of starting with 'why', and noted that leaders who can legitimize their message through empathy and emotional reality are becoming more important. Sauceda also highlighted the need for communicators to prioritize legitimacy, validity, and empathy over volume, as these traits cannot be replicated by AI.

In his work at 'Texas Country Reporter', Sauceda looks for pitches that demonstrate an understanding of the show and its needs. He values connections and truthfulness in pitches, and is more likely to respond to emails that show a genuine understanding of the show's concerns. Sauceda also emphasized the importance of listening in communication, citing the adage that one should 'remember that we have two ears and one mouth'.

Conference attendees may want to explore Austin's cultural highlights, including its barbecue scene. Sauceda recommended La Barbecue on the east side and LeRoy and Lewis in South Austin, rather than the more well-known Terry Black's Barbecue. He also suggested visiting the Lady Bird Lake trail, which offers a great opportunity to connect with nature and other conference attendees.

The city's environment and cultural attractions, such as the Broken Spoke and the Continental Club, may also be of interest to attendees. These venues offer a chance to experience the city's music and nightlife, and may provide a unique perspective on the conference's themes and discussions.

As the conference draws near, attendees may expect to engage with speakers like Sauceda, who will share their insights on the future of communications and storytelling. The event may provide a valuable opportunity for professionals to learn about the latest trends and best practices in the field, and to network with like-minded individuals.