Comms Teams
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Comms Teams
15 stories from the past week in Comms Teams, from Message Verified.
Forrester Predicts AI Impact On Software Development
As AI accelerates software development, teams will need to rethink everything from developer roles to testing and quality. Forrester’s 2027 predictions explore what happens as AI becomes more deeply embedded in how software gets built.
Forrester Predicts Human Connection Will Drive Customer Success
AI will reshape how customers engage with brands in 2027, but automation alone won’t create differentiation. Human expertise, empathy, and trust will become increasingly important to delivering standout experiences.
What marketers should know about the legal risks of algorithmic pricing
Emerging state and federal laws are raising fresh concerns around the strategy, writes Simpson Thacher & Bartlett LLP partner Laura Brett.
Experts Share Writing And Content Strategy Tips
Speakers at Ragan and PR Daily’s upcoming Writing & Content Strategy Virtual Conference share their best tips for picking stories, finding a brand voice and showing leadership what the writing can do. Nowadays, writing is worth your time if it stands out and…
Marissa Mayer Launches New AI Product Dazzle
Plus: Apple issues statement after iPhone Duos crack; McDonald’s ends 32-year World Cup sponsorship. Marissa Mayer rose to prominence as the first female engineer at Google and the ill-fated CEO of Yahoo! Now, she’s returned to the spotlight with a new AI…
Talk business, not just comms: Lessons from FanDuel’s internal comms leader
How can communicators prove their value to the business? Modupeh Jahamaliah leads internal communications at FanDuel, where she has helped build the company’s LinkedIn presence and executive profiles in pursuit of one big goal: the most educated employee base…
Forrester Predicts AI Will Influence Business Buying Decisions
AI will take on more of the B2B buying process in 2027, but buyers won’t hand over the final say. Discover how AI agents, human validation, and heightened risk scrutiny will reshape business buying.
Communications Professionals See Shift To Strategic Thinking
The future belongs to those bold enough to seize it. AI is changing the way we communicate with each other and our audiences, but also presenting vast new opportunities for both internal and external communicators. That’s the big takeaway as some of the…
Forrester Predicts Shifts In AI Infrastructure Demands
It’s prediction season again and 2027 will bring a reality check to infrastructure strategies. AI is moving into mission-critical production, geopolitical uncertainty is testing global operations, and organizations are pushing more applications and…
LinkedIn Introduces Tools To Improve Trust
LinkedIn introduced three tools to improve trust on its platform. Verified Page admins can remove known impostors, while a pilot with selected companies requires workplace verification to link a profile to a Company Page. Another test lets colleagues verify…
Communicators Struggle To Prove Value Amid Transformation
Communicators need to be more ambitious about demonstrating their business value. Mike Prokopeak is director of Ragan’s Communications Leadership Council learning, community and content. Ask a room of senior communicators to describe their work as a meal, and…
Europe Makes Strides In Sovereign Tech At Matrix Conference
Sovereign Communications Need More Than Sovereign Technology At the Matrix Conference, European government and defense deployments showed why digital sovereignty increasingly depends on federation, open standards, sustainable ecosystems, and, above all…
The new rules of virtual event strategy in 2026
Your next webinar shouldn’t be a one-off. Here’s the framework that keeps audiences returning.
Forrester Introduces Human Risk Management Landscape
Forrester announced the shift of the legacy security awareness and training (SA&T) market in 2024 to human risk management (HRM), introducing a profound change of mindset, strategy, process, and technology for managing human-related breaches. These risks…