Messaging & Brand
Ulta Beauty Launches Holiday Campaign Featuring Selena Gomez
Ulta Beauty’s holiday campaign features Selena Gomez and Tate McRae, whose brands are both sold at the retailer.
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Messaging & Brand
12 stories from the past week in Messaging & Brand, from Message Verified.
Amazon’s ad revenue growth decelerates due to Prime Day tweaks
Pushing the sales event to June and a lack of NBA content led to slower ad revenue growth in Q3, but AI agents aren’t disrupting the segment just yet.
Hasbro Turns Internal Events Into External Campaigns
Great internal communications often work as external messages too. At toymaker Hasbro, “inspiring a lifetime of play” began as a tagline used by the CEO from a company meeting. But it was so powerful, they spun it into an external campaign. “It acted as the…
Samsung proves it’s king of the folding phones in shady Apple diss
Their smartphone brand beef rages on.
Sociable: Meta says its expanded processing capacity is driving ad results
New insights from the company point to how its artificial intelligence enhancements are powering clicks and conversions.
Prada's hand-drawn holiday campaign is an utter joy – and a sharp lesson for Coca-Cola
This pencil-and-paper magic from animation veterans is a welcome break from AI slop.
Google Parent Alphabet Reports Third-Quarter Earnings Below Expectations
Google is pushing more ads into AI Mode and AI Overviews and weighing options for integrating ads in agentic experiences.
Forrester Predicts Marketing Agencies Will Divide
AI won’t kill marketing agencies, but it will reshape what makes them valuable. In 2027, agencies will increasingly split between intelligence-powered transformation partners and specialist executors as brands insource more content production and demand…
Patrón embraces Día de Muertos for one-night-only comedy show
The Bacardi brand is promoting the event, which includes guest experiences and custom cocktails, across paid social and OOH channels.
Why Clorox shifted from creating brand campaigns to systems of relevance
CMO Eric Schwartz dug into Pine-Sol, Brita and Hidden Valley marketing that prioritized “intentional but flexible” and “insightful but bite-sized” efforts.
Walmart CMO breaks down retailer’s Muppet-fueled holiday campaign
For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending its “Who Knew?” brand platform.
Walmart Brings The Muppets and Walton Goggins Together For Its Own Holiday Carol
Walmart's holiday campaign reimagines The Muppet Christmas Carol, with Walton Goggins playing Scrooge.