Stanley 1913: Restoring Trust in a Digital Age

The canonical practice

Make one clear promise to one valuable audience, then use it consistently everywhere.

What the current news changes

The brand must clearly promise to its audience that it will always prioritize truth over speed, and consistently demonstrate this promise through its communications, PR strategies, and analyst relations.

What to do now

1. Publish a dedicated 'Truth First' manifesto on the Stanley 1913 website outlining its commitment to authenticity and fact-checking.
2. Implement a real-time fact-checking protocol for all brand communications, leveraging AI tools while maintaining human oversight.
3. Engage with analyst relations to provide transparent insights into Stanley 1913's data practices and digital security measures, addressing concerns about deepfakes and misinformation.

Sources

• Stanley’s comms leader on viral moments and deepfakesPR Daily · prdaily.com
• What AI in comms will look like in 5 yearsPR Daily · prdaily.com
• An Interview with Katie Harbath About Disrupting Politics at FacebookStratechery · stratechery.com
• ADWEEK Brand Advantage: Celebrity Endorsement Enters Its Equity Era, With Strings AttachedAdweek · adweek.com
• ADWEEK’s Agents of Change: Leading With Purpose to Reshape Our IndustryAdweek · adweek.com
• SAP Connect 2026: Four Decisions CIOs Must Make Before SAP Agents Execute Enterprise WorkForrester · forrester.com
• Love huge 3D prints? Get 50% off the Anycubic Kobra 3 MaxCreative Bloq · creativebloq.com
• Thursdays With Erik: Educating Myself On Proactive Security PlatformsForrester · forrester.com
• PRNEWS Celebrates 2026 Platinum Awards Winners, People of the Year and Agency Elite 120PRNEWS · prnewsonline.com
• Mics, cameras, discounts: these DJI Prime Day deals are a must for creativesCreative Bloq · creativebloq.com

The Marketing Blueprint is developed and maintained by DesignTech. Read the complete Blueprint →