Messaging, PR and earned trust
We have already watched this movie, and the ending sucks. Matt Beezley is a senior strategist at Red Fan Communications. After Alabama barely survived Texas A&M in 2017, Coach Nick Saban went off on the media for telling his players how great they were: “All…
The Walmart-owned connected TV platform is also expanding premium programming partnerships and releasing an original film sponsored by Geico.
The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around the World Cup.
An improvement on Huion's first tablet with a stylus that does just enough to impress, but it won't worry Wacom or Apple.
When a CEO asks whether PR deserves more investment, the job is not to produce the biggest number we can find. It is to make the strongest claim that evidence can credibly support with PR measurement.
Filling a role that's been vacant since 2024, MacDonald has the task of reshaping the agency’s creative approach
ADWEEK and Texas A&M have teamed up to launch a year-round media and events partnership called ADWEEK at Texas A&M. The university will become a regular stage for marketing and business leaders, as ADWEEK establishes itself at College Station throughout 2027.