Proving the ROI of AI-Powered Employee Experience
A practical framework for connecting AI-powered EX investment to real business outcomes before the budget meeting lands on your calendar.
Edition of Friday, October 16, 2026
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Archive →Messaging & Brand
Greater Pressure And Influence Define B2B Marketers’ Outlook
Now that we’re well into the second half of the year, I wanted to share some insights into how B2B marketing leaders are feeling about the state of their businesses and the profession. After Q2, we polled senior decision-makers in our B2B marketing online…
PR & Media Relations
PR Roundup: A Press Secretary’s Rough Debut, Social Media’s Growing Role in Elections and Kim Cattrall Returns to PR
PR roundup covers Katie Zacharia’s first White House briefing impressions, new Sprout Social research showing social media shaping voter opinions and why Meltwater’s Kim Cattrall campaign is a smart piece of B2B brand strategy.
News
Quote of the Day by LAIKA’s Nelson Lowry: "When the challenges are that raw, you just make mistakes, and you learn from them"
The Wildwood production designer shares why you have to get things wrong to get them right.
PR & Media Relations
Hispanic Expertise Isn’t Seasonal. Your Spokesperson List Shouldn’t Be Either
Every Hispanic Heritage Month (HHM), Hispanic voices get more visibility. But once Oct. 15 passes, communicators should ask who will still be quoted on Oct. 16 and throughout the rest of the year.
News
American Express CMO and 37-Year Vet Elizabeth Rutledge Retires
Financial services giant said it expects to announce a successor in the coming weeks
Social
Sociable: TikTok inks microdrama partnership with Made By Us studios
The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.