This weird legal case could change how we think of copyright forever
It could have profound effects on our creative work
Edition of Sunday, October 18, 2026
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Archive →PR & Media Relations
Stop measuring the easy stuff just because it’s easy
Dig deeper. There are certain low-effort vanity metrics that communications pros love to present to the C-suite. Email open rate. Click-through rate. These are important signals for communicators, but they aren’t the kind of bottom-line metrics that…
Comms Teams
Open-Weight Models Are Proliferating, But The Platform Race Matters More
Last week, AI startup Reflection released a new open weight model, Beam, claiming parity with leading Chinese open models and at only “a fraction of the token cost and inference time.” Days later, Mistral introduced open-weight model Mistral Large 4 (ML4)…
News
2026.42: Home At Last
The best Stratechery content from the week of October 12, 2026, including what Apple is doing, SpaceX's appetite, and the title, takes, and the Washington Wizards.
Messaging & Brand
Ads of the Week: 13 Campaigns That Caught Our Eye, From Chipotle to Pringles
Chipotle, Pringles, DoorDash, Sprite, Gymshark, and more are behind the week’s most notable ads.
PR & Media Relations
PR Roundup: A Press Secretary’s Rough Debut, Social Media’s Growing Role in Elections and Kim Cattrall Returns to PR
PR roundup covers Katie Zacharia’s first White House briefing impressions, new Sprout Social research showing social media shaping voter opinions and why Meltwater’s Kim Cattrall campaign is a smart piece of B2B brand strategy.
Comms Teams
What marketers need to know from Advertising Week New York 2026
Marketers from Smirnoff, Liquid Death and Chili’s converged at AWNY to talk AI, connecting with culture and the evolving creator economy.