Forrester Predicts Stripe Acquisition To Secure Agentic Transactions
2027 will be a make-or-break year, with success hinging on trust and control in an increasingly open payments ecosystem. Explore a few of the ways that this will play out.
Messaging, PR and earned trust
2027 will be a make-or-break year, with success hinging on trust and control in an increasingly open payments ecosystem. Explore a few of the ways that this will play out.
As they lift our gaze from our phones, we'll start looking up.
Our stuff is more fragile than we think.
Political advertisers have spent a record $11.4 billion this midterm cycle, and CTV, now nearly double cable, took more than half of the new money.
Svedka is returning to the Super Bowl with a contest led by Andy Cohen, offering fans $500,000 to create the ad
Plus: Google’s search business takes a hit; Reddit to require login to read. Muck Rack has released the fourth edition of its report “What is AI Reading?” The data provides new insight into how paid, earned, social and owned media feeds into the answers…
AI will reshape how customers engage with brands in 2027, but automation alone won’t create differentiation. Human expertise, empathy, and trust will become increasingly important to delivering standout experiences.
The daily briefing
Today’s news explained through the Marketing Blueprint, with every source linked.