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Today’s edition

Saturday, September 26, 2026

10 stories
Brand

Are AI Ads Ready for Prime Time?

This post was created in partnership with Higgsfield AI After years of debate over AI’s creative capabilities, Higgsfield, an AI-native creative suite, put them to the test. During a Brandweek

Adweek Melissa Ward
Strategy

Performance Marketing Is Dead — Here’s Why

Most B2B marketers track engagement and intent, but those signals don’t reveal whether buyers actually prefer their company. Learn how Forrester’s Preference Marketing Matrix combines market preference and buying group interaction to help organizations…

Forrester Kelvin Gee