"We have the kind of stuff AI wishes it could make": Why trust is more important than ever for the NASA brand
We talk to NASA creative director David Rager about the space agency's branding.
Edition of Sunday, September 27, 2026
10 stories · Updated · Latest editionLatest
Archive →News
2026.39: Begun, the Aggregator Wars Have
The best Stratechery content from the week of September 21, 2026, including Meta vs. Amazon, GM bending the knee to CarPlay, and profiling the profiler.
Messaging & Brand
Are AI Ads Ready for Prime Time?
This post was created in partnership with Higgsfield AI After years of debate over AI’s creative capabilities, Higgsfield, an AI-native creative suite, put them to the test. During a Brandweek
PR & Media Relations
PR Roundup: White House Press Bans Test the Limits of Media Access, DoorDash’s Rare Admission and What Holiday Shoppers Really Want From Brands
PR roundup covers the White House's ongoing press access battles, why DoorDash's "we screwed up" settlement statement is worth studying and what data says about how holiday shoppers are expecting more from brands on social.
Messaging & Brand
How Jeep is charting a new course for its marketing
New campaign “This Is Jeep Country” celebrates the brand’s American heritage, while multicultural extensions speak to a fragmented landscape.
Messaging & Brand
Performance Marketing Is Dead — Here’s Why
Most B2B marketers track engagement and intent, but those signals don’t reveal whether buyers actually prefer their company. Learn how Forrester’s Preference Marketing Matrix combines market preference and buying group interaction to help organizations…
Messaging & Brand
Campaign Trail: Brooklinen goes in-house for first celebrity-led effort
Laura Jacobs, CMO at the DTC bedding brand, details a “Best. Sheets. Ever” campaign that taps cultural figures spanning comedy, music and sports.